The clients on Starbucks asked for a new campaign focusing on their new line of flavors for the Starbucks coffee roasts. We came up with the concept with the diagonal slash to convey 2x the Flavor and 2x the Caffeine with bold, in-your-face flavor cues to drive taste appeal.
This surfboard was created in collaboration with Monique Van Assche-Dermer at Mad Studio. The design encompasses a hibiscus flower, honey comb pattern, and a bee which represents the client symbolically. The colors were inspired from Sayulita, a surf town in Mexico.
With over 300 sunny days a year, Denverites get plenty of sun. Or at least, their skin does. Now, we offer a way for them to not just feel that sunshine, but to drink it as well.
We’ll combine bright, active imagery and sassy, disruptive lines to encourage Denver residents that the best thing for them to pair with sunshine is more sunshine. Sunshine that we offer in a variety of refreshing flavors. So they can enjoy every minute of their day - along with every drop of their Evolution Fresh Juice.
This kit was created and branded as a tool to utilize during the dreary days of winter. A blanket, bottle of whiskey, wool socks, hand warmers, hot chocolate and a deck of cards all fit snug and securely into a white washed box.
The design campaign, Comunidad La Piedra, documents a three week immersive design experience in which Metropolitan State University of Denver designers collaborated with the Dominican-Haitian community of La Piedra and the Centro Cultural Guanin organization in effort to positively impact and empower the community youth of La Piedra. This design-centered campaign includes a community mural and message board, road signs that legitimize the community, rebranding of the guanin.org website, and an educational toolkit that demonstrates the learning objectives voiced by the community.
The goal with Comunidad La Piedra is to empower and motivate the youth of La Piedra to experience new opportunities, overcome barriers, build positive relationships, and develop confidence to become community leaders. In addition, Comunidad La Piedra, encourages community members to obtain the skills they need to help them actively participate in Dominican society.
I led and directed the designers on the video team, documenting designers working on team based projects, as well as the people of La Piedra.
Working collaboratively with a fellow designer, we were challenged to develop a visual identity system for a new technology company. We created the identity around the technology that utilizes an app to encourage citizens to locate seahorses. They input their findings into a database, helping scientists identify a cause for disappearing seahorses in our ecosystem. The identity was developed by a visual representation of networking, connecting people to scientists to help a greater cause. The Seahorse Educational Alliance (SEA) helps promote the conservation of Seahorses in our ecosystem through sharing data via a phone application and website.
COLLABORATION: Rosie Opp
Working with Mad Studio, I was the lead designer on Horizon's Back to School campaign for social media. I concepted, art directed, and photographed all of their images. I wanted all the photographs to speak to the whimsical childhood moments when snack time meets reading time.
During my internship at MAD Studio, a Denver based design studio, I was able to work on projects for local restaurants in Denver. Tom’s Urban is a restaurant nestled in the heart of Larimer Square in Denver. I had the opportunity to work with the restaurant and focus on their brand overhaul. The client wanted to move from the 24 hour diner approach and move towards a more modern and clean eatery. Serving small plates to share and interesting cocktail creations, Tom’s Urban was reinvented.
I've worked alongside brands such as 34 degrees, Breckenridge-Wynkoop and Horizon Organic developing social media images.
Tasked to design Innovasian's Lunar New Year campaign, I wanted to create something unique, simple, and fresh. This design relayed the message of Innovasian's simplicity and ease of meals.
Created the branding and all print materials for the Farm to Bottle event. Hosted by Old South Gaylord Street.
Working on concepts for a new sweet, crackers line, I was tasked with creating Costco packaging and a social campaign to go along with it. I wanted to convey that snacking on these will take you into a day-dream, a sweet escape.